tag:blogger.com,1999:blog-8317347942676537429.post8164480811904273041..comments2023-10-31T00:24:53.821-07:00Comments on Waitress from Mensa: Pepsi v. Coke: and the winner is...Dr PepperWaitress from Mensahttp://www.blogger.com/profile/03480657854880510979noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8317347942676537429.post-6703702600574566702007-01-16T07:25:00.000-08:002007-01-16T07:25:00.000-08:00All I can say is we Texans do like our cokes...as ...All I can say is we Texans do like our cokes...as long as they are Dr. Peppers!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8317347942676537429.post-39719344765567045502006-12-16T15:41:00.000-08:002006-12-16T15:41:00.000-08:00It is fascinating that Dr. Pepper has become the D...It is fascinating that Dr. Pepper has become the DMZ of soft drinks, the Switzerland of soda. The "slavish loyalty" may actually be an <em>unintended</em> result of Coke and Pepsi's respective marketing.<br /><br />When the "Cola Wars" got underway, Coke and Pepsi began sniping at each other, each enticing their customers into an "us or them" mentality. This confrontational marketing, rather than brining in new customers, tends to solidify your existing customers into rabid zealots.<br /><br />C.f. Apple vs. Microsoft. The legendary "1984" commercial laid the groundwork for over two decades of "us versus them" mentality. Windows users were generally less rabid than Mac users, and I suspect that's because Apple was doing most of the mudslinging themselves. Linux, meanwhile, became the Dr. Pepper of operating systems: few full-time Mac or Windows users *prefer* Linux, but they can generally accept it as a common ground.<br /><br />Apple is taking an interesting tact with their new ad campaign. They still present the Mac and the "PC" as competitors, but that competition is now much more friendly, almost buddy-buddy. I wonder if either cola juggernaut is waiting to see how that turns out...<br /><br />- eAnonymousnoreply@blogger.com